Post by mdsaikwat03 on Feb 18, 2024 23:34:33 GMT -6
This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. Pandemic irony #1,000; The average time users spent on social apps each day peaked in 2020 — the same year advertising budgets got slashed due to the pandemic. In 2021, time spent on social media daily will decrease for every app except Snapchat, eMarketer forecasted in a recent report. But Facebook CPMs in 2021 are on the upswing now — and in March 2020, they dropped nearly 50%. Our takeaway? Pricing depends on supply and demand, obviously — but the quality of the supply also matters.
In the attention economy, not all attention is equal. If it comes latestdatabase.com from anxious, disproportionately unemployed people living under a stay-at-home order, it probably isn’t worth as much as attention from people who can go outside. In groups This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. As the John Deere slogan goes (sort of): Nothing UGCs like a Deere. “UGC is really the foundation of our Instagram,” Jen Hartmann, director of PR and social at John Deere, told MarketerHire. Their Instagram account reposts tons of photos from its almost 1M followers, showing John Deere product cameos at Christmas, graduation and Easter. And the #JohnDeere hashtag on TikTok has 2.8 billion views and counting — even though John Deere doesn’t have a TikTok account. What makes John Deere’s UGC empire tick? It’s powered by pride and natural light.
The core reason Deere owners make UGC, Hartmann argues, is “pride of ownership.” John Deere is the BMW of tractors; Deere and BMW literally have a design partnership. “The lifestyle [our customers] live is so ripe for beautiful photography,” Hartmann said. “You've got people working outdoors with sunsets and sunrises and nature and crops and construction sites.” It’s a logistical marvel. They’ve made it easy for customers to build their UGC pipeline. Customers can submit their photos and videos through a web portal, JohnDeereStories.com, Hartmann explained, or give the company permission to share via Instagram DM with a simple “#okdeere.
In the attention economy, not all attention is equal. If it comes latestdatabase.com from anxious, disproportionately unemployed people living under a stay-at-home order, it probably isn’t worth as much as attention from people who can go outside. In groups This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. As the John Deere slogan goes (sort of): Nothing UGCs like a Deere. “UGC is really the foundation of our Instagram,” Jen Hartmann, director of PR and social at John Deere, told MarketerHire. Their Instagram account reposts tons of photos from its almost 1M followers, showing John Deere product cameos at Christmas, graduation and Easter. And the #JohnDeere hashtag on TikTok has 2.8 billion views and counting — even though John Deere doesn’t have a TikTok account. What makes John Deere’s UGC empire tick? It’s powered by pride and natural light.
The core reason Deere owners make UGC, Hartmann argues, is “pride of ownership.” John Deere is the BMW of tractors; Deere and BMW literally have a design partnership. “The lifestyle [our customers] live is so ripe for beautiful photography,” Hartmann said. “You've got people working outdoors with sunsets and sunrises and nature and crops and construction sites.” It’s a logistical marvel. They’ve made it easy for customers to build their UGC pipeline. Customers can submit their photos and videos through a web portal, JohnDeereStories.com, Hartmann explained, or give the company permission to share via Instagram DM with a simple “#okdeere.