Post by account_disabled on Dec 13, 2023 1:05:04 GMT -6
One of the main reasons why you silo your site is to reduce the number of pages that you have to build links to. If your site is siloed out, you can often get away with just building links to the parent pages in your website. These will funnel link equity to your child pages by virtue of the fact that they have internal links pointing to each of these child pages. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start.
Well, fear no more, cause I've got just the thing to help. Presenting Industry Email List the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials Once your silo is built out and you have built some links to that silo’s parent page, you can then build links to the child pages depending on where they are ranking for their target keyword and the links that their keyword competitors have. Getting these initial links to your parent pages and assessing child page rankings at this point means that you have much more accurate data on how many links you actually need to rank each page, meaning that you do not waste money on building unnecessary links. Siloing your site increases its navigability for the user Organising your website into silos makes it far easier for users to find what they are looking for when on your website. This should increase the amount of money that you make from each user on your website, as well as increasing user engagement metrics which can have a positive impact on rankings. As maintaining a clean silo structure gets more difficult the larger a site grows, smaller websites can make up for a relative lack of authority by having their site structured in such a way that what topical authority and link equity they do have is maximised as far as is possible. How to silo an affiliate website Now we’ve looked at why you want to build your affiliate site around silos, we are now going to look at how to do this For the purposes of this explanation we are going to assume that you are starting your site from scratch. Building out silos from an established website is much more complicated than building them on a new website as the former involves changing a site’s URL structure which can lead to a whole host of technical problems. We are going to be using the example of an affiliate site in the coffee niche to explain how to build out silo structures.
Since the point of silos is to structure your content semantically, the broader categories that you can use to group articles together will vary from niche to niche. You therefore do want a bit of knowledge of the niche that you are working in to determine what the most sensible silo categories are for your site. Step 1: Keyword research We should always start with keyword research and build our silos out of the low competition keywords that we find, and not the other way around. This is because no matter how well we organise our site, until we have built up authority through link building we will only be able to rank for extremely low competition keywords. For an affiliate site, our keyword research will usually involve trying to find keywords that: Refer to high ticket products in our nice (for the coffee niche this will often by coffee machines) That signifies purchase intent (often this will be keywords like “best PRODUCT”, “PRODUCT x vs PRODUCT y”, “PRODUCT alternatives” and “is PRODUCT worth the money”.
Well, fear no more, cause I've got just the thing to help. Presenting Industry Email List the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials Once your silo is built out and you have built some links to that silo’s parent page, you can then build links to the child pages depending on where they are ranking for their target keyword and the links that their keyword competitors have. Getting these initial links to your parent pages and assessing child page rankings at this point means that you have much more accurate data on how many links you actually need to rank each page, meaning that you do not waste money on building unnecessary links. Siloing your site increases its navigability for the user Organising your website into silos makes it far easier for users to find what they are looking for when on your website. This should increase the amount of money that you make from each user on your website, as well as increasing user engagement metrics which can have a positive impact on rankings. As maintaining a clean silo structure gets more difficult the larger a site grows, smaller websites can make up for a relative lack of authority by having their site structured in such a way that what topical authority and link equity they do have is maximised as far as is possible. How to silo an affiliate website Now we’ve looked at why you want to build your affiliate site around silos, we are now going to look at how to do this For the purposes of this explanation we are going to assume that you are starting your site from scratch. Building out silos from an established website is much more complicated than building them on a new website as the former involves changing a site’s URL structure which can lead to a whole host of technical problems. We are going to be using the example of an affiliate site in the coffee niche to explain how to build out silo structures.
Since the point of silos is to structure your content semantically, the broader categories that you can use to group articles together will vary from niche to niche. You therefore do want a bit of knowledge of the niche that you are working in to determine what the most sensible silo categories are for your site. Step 1: Keyword research We should always start with keyword research and build our silos out of the low competition keywords that we find, and not the other way around. This is because no matter how well we organise our site, until we have built up authority through link building we will only be able to rank for extremely low competition keywords. For an affiliate site, our keyword research will usually involve trying to find keywords that: Refer to high ticket products in our nice (for the coffee niche this will often by coffee machines) That signifies purchase intent (often this will be keywords like “best PRODUCT”, “PRODUCT x vs PRODUCT y”, “PRODUCT alternatives” and “is PRODUCT worth the money”.